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	The Ultimate Sales Letter Dan. S. Kennedy Kennedy’s honesty in showing the whole shooting match of sales letters is to be applauded. This is excellent value for the one-man show or large corporates.	ISBN 1-59337-499-2
	Successful Presentation Skills Andrew Bradbury An excellent book for those involved in the sale of advice and intangibles. Written with a strong practical bias for people in the field, who live and die on their presentation skills.	ISBN 0 7494 4560 2
	Selling to Anyone Over the Phone Renee P. Walkup with Sandra McKee Every body uses the phone as a sales medium. This is one of the easiest to understand books I have ever read in learning to master the fundamental connection skills of the phone	ISBN 0-8144-7284-2
	How I Raised Myself from Failure to Success in Selling Frank Bettger An absolute must read. This book is timeless. It produces the raw sales process and shows the parts that sales people can control. The section on lead generation management should be mandatory reading for every sales person.	ISBN 0 434 11159 7
	The Feldman Method Andrew H. Thompson Farnsworth Publishing Company Lynbrook New York If you can sell insurance you can sell anything. The wonderfully simple questioning skills of Feldman are unique in the sales process.	Catalogue card number 70-92025
	Advanced Selling Strategies Brian Tracey Brian puts it all together. He tells sales people to be proud of what they do, be enthusiastic and never stop learning. As good a book on sale as you will ever read.	ISBN 0-671-86519-6
	Selling to VITO (the Very Important Top Officer) Anthony Parinello How often have you been afraid, intimidated or never had the courage to front the decision maker? Parinello’s book takes away the mystique and puts any sales person in the ascendancy on this ever-present part of sales mythology.	ISBN 1-55850-386-2
	The Great Sales Book Jack Collis Jack Collis is an iconic Australian who can rightly take his place among the great sales teachers on the world stage. Delivered in a simple and easy to understand manner this great book is a personal favourite reference of mine.	ISBN 0 7322 5691 7
	How to Master the Art of Selling Tom Hopkins Hopkins book has stood the test of time for both tangible and intangible sales. The index in this book lets you dial an instant solution with immaculate ease	ISBN 0586 05896 6
	Secrets of Closing the Sale Zig Ziglar Ziglar’s ability to take complex issues and break them down into bite size, understandable parts of the sales process are legendary. A great read with lots of simple illustrations, scripts and easy to implement ideas.	ISBN 0 425 08102 8
	The Quadrant Solution Howard Stephens and Jeff Cox This book is a great read to help those involved in the matching of sales people types to sales category conditions. Excellent for management people trying to align skills, capabilities and training in real market conditions.	ISBN 0 909608 33 4
	Marketing a Service for Profit Greg Clarke This book is a superb overview of marketing services (intangibles) for profit. It delivers a commanding view from a practical perspective that mentions great examples to illustrate its excellent content. Should be on everyone’s reference list.	ISBN0 7494 1919 9